Food Marketing & Technology magazine

  Proprietary food refers to food products that are protected by trademark, patent, or other forms of intellectual property. These food products are owned by a company and it has exclusive rights to produce and sell them. This means that no other company can produce or sell a similar product without permission from the owner. Proprietary foods are an important part of the food industry, as they are often associated with high quality, unique taste, and brand recognition. One of the key benefits of proprietary food is that it allows companies to differentiate their products from those of their competitors. This is important because consumers today have a wide variety of food options available to them, and companies need to find ways to stand out in the crowded market. By developing proprietary food products, companies can create a unique and memorable brand that customers will associate with their products. This can result in increased customer loyalty and repeat purchases. Propri

  The coming of Aseptic Packaging has empowered the reception of present day innovation supplanting conventional canning methods, for example, answer and hot filling canning and utilization of additives and refrigeration. A significant benefit is room temperature rack security and accomplished through filling a cleaned bundle with a clean item under a controlled sterile air. All things considered Aseptic Packagingis utilized for fluid items like milk and squeezes. The cycle basically includes cleansing of the fluid food remotely outside the bundle by super high temperature. The cycle quickly warms and cools the item prior to filling. The cycle likewise guarantees a base measure of warm weight on the item guaranteeing wellbeing. Three central point become an integral factor viz the material, the item and the filling/pressing climate. The material is pre-treated or sanitized so additionally the item pre-disinfected. Both go into pack shaping cum item filling and fruition of the fill

In India, spices, herbs and other seasonings play an important role in the creation of unique and delicious flavors in snacks. Some of the most commonly used seasonings and flavors in Indian snacks include-   seasonings and flavors play an important role in snacks: 1.        Chaat Masala - A blend of spices including cumin, coriander, mango powder, black salt and chili powder, commonly used to season street food items such as chaat, bhel puri, and sev puri. 2.        Garam Masala - A warm blend of spices including cardamom, cinnamon, cloves, coriander, cumin, and black pepper, used in savory snacks such as samosas and kachoris. 3.        Amchur (Dry Mango Powder) - A tangy and sour seasoning used to add depth of flavor to chaat dishes and other snacks. 4.        Asafoetida (Hing) - A pungent spice with a strong flavor, used in savory dishes to enhance the taste. 5.        Tamarind - A sour and slightly sweet fruit commonly used in chaat and other Indian snacks for its t

  The journey of a mustard oil brand to becoming a FMCG (Fast Moving Consumer Goods) company is a remarkable one that showcases the company's ability to adapt and evolve with changing market trends and consumer preferences. The company started off as a small mustard oil producer with a focus on producing high-quality mustard oil and making it available to customers in different parts of the country. In its early days, the company faced numerous challenges including competition from established players, limited distribution channels, and a lack of brand recognition. However, the company's leadership team was determined to overcome these challenges and establish the brand as a leading player in the mustard oil market. To achieve this, the company invested in state-of-the-art technology and equipment to produce high-quality mustard oil that was free from harmful additives. This investment helped the company establish a strong reputation and gain the trust of customers. The

  Marico Limited, a leading consumer goods company, has launched a new snack product called Saffola Munchiez. The product is a range of extruded snacks that are made from a blend of multi-grains and are fortified with essential vitamins and minerals. The snacks are available in a variety of flavors, including Masala, Cheese, and Tomato. Saffola Munchiez is targeted at health-conscious consumers who are looking for a tasty snack option that is also nutritious. The product is made using a unique extrusion process that helps to retain the nutritional value of the ingredients while also making the snacks crispy and delicious. The multi-grains used in the product are rich in complex carbohydrates, dietary fibers, and other essential nutrients, which helps to keep the consumers full for longer and also helps to maintain a healthy diet. The fortification of the product with essential vitamins and minerals like Vitamin A, B, D, E, and Iron, Zinc, Calcium, Iodine and Folic acid, makes it

  The food packaging industry in India is a rapidly growing market, driven by increasing demand for packaged food products due to the country's growing population and rising income levels. The industry has been growing at a compound annual growth rate (CAGR) of around 10% in recent years, and is expected to continue to grow at a similar rate in the coming years. One of the key drivers of the industry's growth is the increasing number of working individuals in India, who have less time to prepare meals at home and are turning to packaged food products as a convenient alternative. Additionally, rising income levels and changing consumer preferences have led to an increase in demand for high-quality, premium packaged food products. The Indian food packaging industry is highly diversified, with a wide range of products and packaging materials available to meet the needs of different food categories, such as cereals, snacks, beverages, and confectionery. The most commonly use