Food Marketing & Technology magazine

  Food Safety It has been seen by the Food Safety and Standards Authority of India (FSSAI) that various producers of bundled drinking water are in activity with FSSAI however they don't have a BIS confirmation mark. To sell bundled drinking water and mineral water, a BIS number is vital for the item. Prominently, bundled drinking water and mineral water is being sold without BIS certificate in the searing summer heat. In a new guideline, FSSAI has attracted reference to its past request dated 26.03.2021 which coordinated that FBOs can transfer BIS permit or duplicate of letter showing recording of use for BIS permit on FoSCoS entryway at the hour of applying for new permit/or PDW and MW from FSSAI. The food controller has requested food chiefs from states and association domains to audit the licenses allowed to bottlers. In such a situation, it means quite a bit to direct an extraordinary drive to guarantee (if) all producers of PDW and mineral water have BIS number or not, and no

  Food Safety News in India The guideline of the food area is significant to guarantee that food organizations adhere to the administrative guidelines and embrace great assembling and cleanliness rehearses without amiss.It is likewise fundamental to safeguard shoppers from wellbeing risks and monetary misfortunes to Food Business Operators (FBOs)caused by food varieties that abuse the food guidelines. As of late, Food Safety and Standards Authority of India (FSSAI) has attracted reference to the FoodSafety and Standards (Food Products Standardsand Food Additives) First Amendment Regulations, 2021 informed on fourth March, 2021 which recommends principles for Bajra Flour (Pearl Millet Flour) and Jowar Flour (Sorghum Flour). Also,the Food Safety and Standards (Food Products Standards and Food Additives) Fi[th Amendment Regulations, 2021 informed on fifteenth Nov, 2021 recommending guidelines for Multigrain flour (atta) and Mixed millet flour. In a similar wake, FSSAI has gotten different

  Rich fruits and vegetables from lush gardens, or bulk shopping at farmers' markets, can leave the chef thinking about how to extend supplies to the kitchen. By learning how to store food by industry-graded Food processing and preservation techniques safely at home, you can enjoy the benefits of a good harvest of fruits and peppers in a large pot while you're eating at the last minute in your pantry or freezer. If you want to enjoy market produce all year round, storing food at home is a healthy and affordable option. Enjoy the blessings of summer deep in winter, such as berry jam, pickled peppers, and grilled cherries, using the storage methods below. How to preserve food at home? Cold storage. Refrigerating food is the easiest way to store food. It occurs in cool and dark places such as refrigerators, basements, basements without heating, and pantries. Refrigeration preserves food by slowing the growth of microorganisms that lead to food spoilage. Before the invention

  Drive-through or drive-through is a type of food and beverage services service provided by a company that allows customers to purchase products without leaving the vehicle. This form was invented in the United States by Jordan Martin & lt; in the 1930s. Since then, it has spread to other countries. Hillcrest State Bank of Dallas, Texas, has introduced the first drive-through banking system in the United States. It was a building designed by George Dar, built in the 1920s opposite the SMU. The second recorded use of a bank with a drive-up window switch was in 1930 at the Grand National Bank in St. Louis, Missouri. The drive-up counter only allowed  deposits at that time. Orders are usually placed through a microphone and received personally in  the window. This type of food and beverage services differs from drive-in in several ways. Cars form a line, move in one direction with a drive-through, and usually do not park, but drive-ins allow cars to be parked side by side. Usuall

  An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct from food energy). They may or may not be carbonated and may also contain sugar, other sweeteners, herbal extracts, taurine, and amino acids. They are a subset of the larger group of energy products, which includes bars and gels, and distinct from sports drinks, which are advertised to enhance sports performance. There are many brands and varieties in this drink category that selecting the best energy drink in India is difficult. Uses of Energy Drinks Energy drinks are widely touted as products that boost energy and improve mental arousal and physical performance. Along with multivitamins, energy drinks are the most popular dietary supplement consumed by American teens and young adults. People consume energy drinks for a variety of reasons. One of the most popular is to increase mental

  The wine store is a crowded retail space, with more options already on the shelves than most consumers know what to do. So how do you stand out from others? Marketing strategy is both art and science. That is, there are tactics that can be adopted to strengthen your position and differentiate your offerings. As long as you understand your target customers and have great products that resonate with them, try some of the Marketing Strategies for Wine below, and you may find yourself reaching new heights. Marketing Strategies For Wine Start a Wine Club Almost all major wineries offer wine clubs, and members receive 1215 bottles of wine each quarter in exchange for significant discounts, invitations to member-only events, and unlimited free tastings at the winery. I promise to buy it. The Wine Club fosters repeat business and provides reliable and sustainable cash flow all year round. Cross-Market with other Local Brands Consumers manage both money and time. If you

  Starting any business (even a brewery) requires a lot of initial processes and steps to be completed before the launch of the product/service and you start discussing the Marketing strategies for Brewery . Let's start by understanding the Beer Industry of India.   Beer Industry of India India is one of the largest beer-producing countries in the world. Traditionally, the beer started in Europe and African countries. Beer has a recorded history dating back to the 5th millennium BC. Recorded in ancient Egypt and Mesopotamia, dating back to about 1000 BC. The first brewery in Asia was founded in 1855 in Kasauli, Himachal Pradesh, India under the name Dier Brewery. The company still exists and is known as "Mohan Meakin" and today includes a large group of companies in many industries. Mohan Meakin was listed on the Bombay Stock Exchange from January 24, 2005, to  August 11, 2005, after being privatized. Although the Indian beer market has matured over the years, i

  What is Food Processing? Food processing includes traditional processes (heat treatment, fermentation, pickling, smoking, drying, curing) and state-of-the-art processes (pasteurization, ultraheat treatment, high-pressure treatment, or packaging in a protective atmosphere). Types of processes: The following are different types of Methods of Food Processing and Preservation : Canning Food is heated to high temperatures. This process is known as pasteurization. The food is then stored in sealed cans. See the infographic showing how to process canned tomatoes.  fermentation Decomposition of sugar by bacteria, yeast, or other microorganisms under anaerobic conditions. This means that the process does not require oxygen (except for the oxygen contained in sugar).   Fermentation Fermentation is used especially for the production of alcoholic beverages such as wine, beer, and cider, and for the preservation of foods such as sauerkraut, dry sausages, and yogurt, but

  Food and Gaming? What is the connection? Are we missing out on something? Well, the increasingly trending world of online and video gaming has given a chance to all the businesses out there a new array of marketing and advertising strategies. The FMCG sector in particular has caught my limelight as they have so creatively developed new food product marketing strategies that it actually is genius! This can be understood by the following case studies: Developing new and better food product marketing strategies is not easy because it is an extremely generic market and the sector has to focus on the fair cost of the product to maintain stable pricing with its competitors. So, more and more low-cost and innovative ideas like this one has been constantly applied by FMCG companies to gain traction and focus of the target audience. The following examples will definitely ring a bell   Nintendo Cereal GrubHub’s partnership with Ubisoft for Just Dance 2017 : It was a campaign

  Food safety and hygiene protocols are extremely important in the food business as their primary focus is to reduce the risk of consumers becoming infected with food contamination and foodborne illnesses such as food poisoning, diarrhea, nausea, etc. If food safety protocols are in place at a food crop, it can significantly increase the risk of foodborne illness outbreaks. Therefore, food facility sanitation is critical to safely establishing a food safety culture by eliminating hazards. In this article, we will read about how to develop   food plant hygiene   in food processing factories. Source of water and handling system for source water One of the most important areas for the introduction of microbial contamination in food manufacturing plants. A wide source of microorganisms can enter the plant through spring water. Food processing companies should have detailed treatment plans for spring water. The most effective treatment of spring water is antimicrobial treatment.   Recycling