Food Marketing & Technology magazine

  What are food trends? A trend is a permanent shift, the general direction in which a signal or something is moving. Trends can be local, regional, or national and can only last for a short time or remain fixed for years. Food trends are a widespread change in food preferences. Some of these trends have proven to be long-lasting. Food trends are often discussed in culinary magazines and on the internet. When choosing food and beverage products that consumers like, there are three main aspects that lead them to try the products and continue to buy these brands. Flavor Color & Texture are three main reasons consumers continue to buy their favorite brands. Therefore,  Flavor Color & Texture Trends  play a major role in changing food habits. Food Trends of 2021 By 2020, more and more people got accustomed to the ingredients they have at hand. With the luxury restaurant meals out of options and the well-stocked grocery shelves floating in the air, people learned to shop in the pant

  Trans fat is considered the worst type of fat you can eat. Unlike other dietary fats, trans fat — also called trans-fatty acids — raises your "bad" cholesterol and also lowers your "good" cholesterol. A diet laden with trans fat increases your risk of heart disease, the leading killer of adults. The more trans fat you eat, the greater your risk of heart and blood vessel disease. Trans fat is so unhealthy that the Food and Drug Administration has recently prohibited food manufacturers from adding the major source of artificial trans fat to foods and beverages.   What is transfat nutrition? If you are a food addict or health-conscious person, a good look at the nutrition label is a great way to get a good idea of ​​what you should and should not consume for optimal health. Too much trans fat in your diet increases your risk for heart disease and other health problems. Trans fats are produced when food manufacturers convert liquid oils into solid fats like shortening

  We are two months into completing two whole years trapped in our houses due to this global pandemic. Looking back now, it seems like a time capsule. From the emails, we got to start working from home, and exams getting canceled. From making dalgona coffee to washing and cleaning every single commodity of our houses. The only constant and the most notable thing has been the note and announcements of “We have postponed, for now, we will reevaluate the situation and extend the ‘temporary policy’ until further notice” In this article we will uncover how our lives have changed, and how some of these changes are permanent and will be our go-to-hack forever. Digitization One of the biggest revolutions the pandemic has brought is the digitization of every aspect of our lives. From online health consultation to online schooling and food delivery, there is nothing you cannot find online now. The surge in online small businesses is extremely huge. Along with it, the surge and creativity differe

  We are three months into completing two whole years trapped in our houses due to this global pandemic. Looking back now, it seems like a time capsule. From the emails, we got to start working from home, and exams getting canceled. From making dalgona coffee to washing and cleaning every single commodity of our houses. The only constant and the most notable thing has been the note and announcements of “We have postponed, for now, we will reevaluate the situation and extend the ‘temporary policy’ until further notice”. People were trapped with toxic families or roommates or were isolated with constant feelings of loneliness. Grief, loss, anxiousness all of this was a major part of loss, anxiousness. All of this was a major part of the pandemic. As the world stopped due to Co-Vid19, businesses around the world faced huge challenges. To cope up with the tough times and digital world, many new inventions were made. From upgraded sanitation in   food processing machinery   to social distan

  The key to a healthier and disease-free life is eating right. It is extremely important to eat right because it directly affects your overall health. There are many ways to make smart choices for diet and it can help you maintain your weight, lose it, or gain some. When you eat healthily, you reduce the chances of obesity and in a few cases, under-weightedness. A healthy diet is essential for the consumption of nutrition and fiber that your body requires on a daily basis. This not only gets your weight under control but also builds up your immunity and hence protecting you from various diseases. The   benefits of organic food   and healthy food have a huge impact on one’s mental health. Natural and high fiber food has been shown to release happy hormones in the body and hence uplifting the mood. It also helps us with more energy to work better and slouch less. For example, an apple can boost more adrenaline than one cup of coffee. Balanced Diet To start the journey of healthy eating,

  Packaging plays a huge role in the consumer experience. This is said in terms of brand displacement and the overall shopping experience for the consumer. There are four main functions of Containment, Protection, Communication, Utility. For these reasons, marketers want to maximize sales and profits while reducing losses and waste. All of the above features are critical to enhancing the consumer experience. That First Moment of Truth (FMOT) — or the first 3 to 7 seconds in which a potential customer encounters your product on a store shelf — is critical. The right packaging will not only catch the eye of consumers but will also differentiate your product from your competitors. A strong package will also act as a marketing tool, telling the consumer what your brand is all about. There are different  types of packaging materials  used for FMCG products. The most common ones are: Antimicrobial Packaging Antibacterial food packaging is a form of packaging that can kill or inhibit the grow