Food Marketing & Technology magazine

  Drive-through or drive-through is a type of food and beverage services service provided by a company that allows customers to purchase products without leaving the vehicle. This form was invented in the United States by Jordan Martin & lt; in the 1930s. Since then, it has spread to other countries. Hillcrest State Bank of Dallas, Texas, has introduced the first drive-through banking system in the United States. It was a building designed by George Dar, built in the 1920s opposite the SMU. The second recorded use of a bank with a drive-up window switch was in 1930 at the Grand National Bank in St. Louis, Missouri. The drive-up counter only allowed  deposits at that time. Orders are usually placed through a microphone and received personally in  the window. This type of food and beverage services differs from drive-in in several ways. Cars form a line, move in one direction with a drive-through, and usually do not park, but drive-ins allow cars to be parked side by side. Usuall

 Ishida Europe will launch its next generation IXG2 dual-energy Xray inspection system. This has improved the ability to detect bone fragments four times better than previous Xray models. The machine's increased sensitivity also reduces the chance of false detections. This helps maximize throughput and avoids unnecessary waste. Ishida's self-learning Genetic Algorithm technology (GA), which is combined with the new line sensor, enables the IX-G2-F to achieve maximum detection sensitivity. GA technology uses X-ray data analysis to analyze image data over many trial runs to pinpoint difficult-to-detect contaminants. Data logging is a useful tool to help build a more exact calibration protocol for each trial, as it is not uncommon in food production for similar contamination problems recur. This allows permanent and recurring defects to easily be identified during inspection. Dual energy technology by Ishida uses two line s

  An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct from food energy). They may or may not be carbonated and may also contain sugar, other sweeteners, herbal extracts, taurine, and amino acids. They are a subset of the larger group of energy products, which includes bars and gels, and distinct from sports drinks, which are advertised to enhance sports performance. There are many brands and varieties in this drink category that selecting the best energy drink in India is difficult. Uses of Energy Drinks Energy drinks are widely touted as products that boost energy and improve mental arousal and physical performance. Along with multivitamins, energy drinks are the most popular dietary supplement consumed by American teens and young adults. People consume energy drinks for a variety of reasons. One of the most popular is to increase mental

  The wine store is a crowded retail space, with more options already on the shelves than most consumers know what to do. So how do you stand out from others? Marketing strategy is both art and science. That is, there are tactics that can be adopted to strengthen your position and differentiate your offerings. As long as you understand your target customers and have great products that resonate with them, try some of the Marketing Strategies for Wine below, and you may find yourself reaching new heights. Marketing Strategies For Wine Start a Wine Club Almost all major wineries offer wine clubs, and members receive 1215 bottles of wine each quarter in exchange for significant discounts, invitations to member-only events, and unlimited free tastings at the winery. I promise to buy it. The Wine Club fosters repeat business and provides reliable and sustainable cash flow all year round. Cross-Market with other Local Brands Consumers manage both money and time. If you

  Starting any business (even a brewery) requires a lot of initial processes and steps to be completed before the launch of the product/service and you start discussing the Marketing strategies for Brewery . Let's start by understanding the Beer Industry of India.   Beer Industry of India India is one of the largest beer-producing countries in the world. Traditionally, the beer started in Europe and African countries. Beer has a recorded history dating back to the 5th millennium BC. Recorded in ancient Egypt and Mesopotamia, dating back to about 1000 BC. The first brewery in Asia was founded in 1855 in Kasauli, Himachal Pradesh, India under the name Dier Brewery. The company still exists and is known as "Mohan Meakin" and today includes a large group of companies in many industries. Mohan Meakin was listed on the Bombay Stock Exchange from January 24, 2005, to  August 11, 2005, after being privatized. Although the Indian beer market has matured over the years, i

  What is Food Processing? Food processing includes traditional processes (heat treatment, fermentation, pickling, smoking, drying, curing) and state-of-the-art processes (pasteurization, ultraheat treatment, high-pressure treatment, or packaging in a protective atmosphere). Types of processes: The following are different types of Methods of Food Processing and Preservation : Canning Food is heated to high temperatures. This process is known as pasteurization. The food is then stored in sealed cans. See the infographic showing how to process canned tomatoes.  fermentation Decomposition of sugar by bacteria, yeast, or other microorganisms under anaerobic conditions. This means that the process does not require oxygen (except for the oxygen contained in sugar).   Fermentation Fermentation is used especially for the production of alcoholic beverages such as wine, beer, and cider, and for the preservation of foods such as sauerkraut, dry sausages, and yogurt, but

  Food and Gaming? What is the connection? Are we missing out on something? Well, the increasingly trending world of online and video gaming has given a chance to all the businesses out there a new array of marketing and advertising strategies. The FMCG sector in particular has caught my limelight as they have so creatively developed new food product marketing strategies that it actually is genius! This can be understood by the following case studies: Developing new and better food product marketing strategies is not easy because it is an extremely generic market and the sector has to focus on the fair cost of the product to maintain stable pricing with its competitors. So, more and more low-cost and innovative ideas like this one has been constantly applied by FMCG companies to gain traction and focus of the target audience. The following examples will definitely ring a bell   Nintendo Cereal GrubHub’s partnership with Ubisoft for Just Dance 2017 : It was a campaign

  The bakery industry has grown enormously in popularity in recent years. This is due to the emergence of the female workforce, fluctuating eating habits, and trends in food consumption. Baked goods are also becoming increasingly popular for their nutritional value, as they don't contain much of the oil and unhealthy fats found between open cooking and frying. The ever-growing presence and ever-growing bakery branches have sparked many innovations in this sector. Consumers have a wide variety of options. Catchy marketing strategies for bakery are also seen with the growth of the industry. Bakery as a business: Bakeries are a popular type of catering facility that can express the creativity of cooking while servicing a unique market. In addition, people with non-cooking backgrounds can easily enter the industry by opening a home bakery. Do you like and enjoy baking? Are you the correct contact for everything related to baking? Do you also da dream about opening your own bak

  "Something is fishy" is a general expression of suspicious, suspicious situations and is a good example of how humans use microbial spoilage to assess food integrity. Therefore, the reduction of trimethylamine oxide to trimethylamine by bacteria primarily related to the marine environment (such as microbial changes in fish) can be sensually determined by the consumer and the consumer classifies the food as suspected to be consumed to do. Definition of Food Spoilage and Microbial Food Spoilage Microorganisms are common in food. Depending on their properties and growth potential, they can play different roles: symbiosis (not metabolic or adverse effects), probiotics (host health benefits), pathogens (host's). Harmful health effects), edible crops (technical benefits), and spoilers (harmful metabolic activity of food). Food Microbiology is the relationship between habitat and microbial development, the environmental impact on the growth of various microorganisms in food, t

  India's retail industry is one of the fastest-growing retail markets in the world and is a powerful pillar of the Indian economy. India has one of the most physical stores for shopping today. There have been many changes last year. The positive thing is to buy groceries online. The era of orders with non-existent timeframes and crazy exchanges of all kinds is over. Today, buying groceries online is much more accurate and efficient. And its popularity is increasing. Online grocery sales are expected to nearly quadruple since 2019, accounting for 22% of total grocery sales by 2025. Read this article to read about the Indian online grocery stores that have effectively used their marketing and   SEO for grocery stores   in their most effective ways possible. Jiomart JioMart is India's latest online grocery delivery service, a company between Reliance Retail and Jio Platforms. E-commerce and mobile apps deliver groceries and groceries from nearby stores near your doorstep. Big Bas