How to run a microbrewery business in India? Food Marketing and Technology

 Starting any business (even a brewery) requires a lot of initial processes and steps to be completed before the launch of the product/service and you start discussing the Marketing strategies for Brewery.

Let's start by understanding the Beer Industry of India.

 


Beer Industry of India

India is one of the largest beer-producing countries in the world. Traditionally, the beer started in Europe and African countries. Beer has a recorded history dating back to the 5th millennium BC. Recorded in ancient Egypt and Mesopotamia, dating back to about 1000 BC. The first brewery in Asia was founded in 1855 in Kasauli, Himachal Pradesh, India under the name Dier Brewery. The company still exists and is known as "Mohan Meakin" and today includes a large group of companies in many industries. Mohan Meakin was listed on the Bombay Stock Exchange from January 24, 2005, to  August 11, 2005, after being privatized. Although the Indian beer market has matured over the years, it is still severely restricted to a limited variety. Many international players have entered the market in recent years, but due to high import taxes and limited availability (limited to major cities), these companies have not been very successful so far. .. Some international companies, such as Budweiser and Carlsberg, have established a presence in the Indian market and are fiercely competing with domestic breweries. In the beer market, Kingfisher has the largest share in India, followed by Carlsberg, Budweiser, and Hayward. There are about 10 million beer shops and about 500,000 bars and pubs in the country. Over the last five years, the beer market has recorded 8.12% growth from 2010 to 2014.

 

Step by step guide to opening a Microbrewery Business:

 

  1. Finalize the structure and size of your target market. Selecting a target market where more and more people are indulged in going out and drinking is the most suitable kind for a microbrewery business.
  2. Select the correct location for your brewery as it will be the most contributing factor towards promotion and increasing customer base.
  3. Get all your licenses, local approvals, product approvals, and other related legal and regulation work done before getting into the technicalities of production and setup.
  4. Choose a theme of your products and brewery.
  5. Finalize Capital, resources, and staff.
  6. Understand every technical aspect of the machinery and equipment
  7. Overlook the production process very carefully as fermentation matters the most in alcoholic drinks.
  8. Select the perfect Marketing strategies for Brewery

 

 

For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry. It also has periodical FMT issues that have engaged articles in Food Marketing and Technology sectors. Check Out FMTmagazine for more!

 

 

 

Location: India

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