Food Marketing and Technology: How FMCG Brands are taking gaming to another leve

 Food and Gaming? What is the connection? Are we missing out on something? Well, the increasingly trending world of online and video gaming has given a chance to all the businesses out there a new array of marketing and advertising strategies. The FMCG sector in particular has caught my limelight as they have so creatively developed new food product marketing strategies that it actually is genius!

This can be understood by the following case studies:

Developing new and better food product marketing strategies is not easy because it is an extremely generic market and the sector has to focus on the fair cost of the product to maintain stable pricing with its competitors. So, more and more low-cost and innovative ideas like this one has been constantly applied by FMCG companies to gain traction and focus of the target audience. The following examples will definitely ring a bell

 


  1. Nintendo Cereal
  2. GrubHub’s partnership with Ubisoft for Just Dance 2017: It was a campaign that asked users to create a doorbell delivery dance and the users were invited to use a special Just Dance code at checkout for a chance to win the game.
  3. Mountain Dew’s collaboration with World of Warcraft, Call Of Duty, and Halo and offering limited-time flavors and special offers.
  4. Taco Bell and PlayStation’s relationship have lasted since Playstation 3 was launched. They are known for giveaways and recently a pop-up Playstation VR Arcade
  5. Pizza Hut teamed up with Youtuber FlawlessCowboy and Microsoft to launch Halo 4 stuffed crust pizza for the launch of Halo 4
  6. Gamer Grub produces an array of snack foods designed to be eaten out of a pouch and they claim that they are full of vitamins and neurotransmitters to increase performance. The brand has even partnered with the world champion in eSports, Jonathan “Fatal1ty” Wendel to promote their products.
  7. Doritos Mix offered a sweepstake to win various gaming prizes like Xbox One, Xbox Live memberships, copies of Call of Duty: Black Ops III, VR headset by Samsung, and much more.
  8. Quest Bar was the first non-endemic sponsor to Robert Morris University’s eSports program.
  9. Totino’s Pizza Rolls teamed up with Sega for its 25th anniversary of “Sonic the Hedgehog” at Comic-Con in San Diego in 2015.

 

For more articles on food Marketing, agrotech, and technology related to the Indian food industry, check out FMTmagazine. FMT Magazine is an edition of the German publication. It is a comprehensive food and beverage magazine that connects the buyers and the sellers through content that is of international quality. The magazine over the entire spectrum of the food industry including content on policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine carries articles on ingredients, processing, packaging, food safety, and marketing, along with interviews with top personalities in the Indian food industry. It also has periodical FMT issues that have engaged articles in Food Marketing and Technology sectors. Check Out FMTmagazine for more!

 

 

 

 

Location: India

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