Food Marketing & Technology magazine

  Shrink wrap packaging is a process in which a product is packaged in a heat-shrinkable plastic film. The film is typically made of PVC, polyolefin, or polyethylene and is placed over the product and then subjected to heat, causing the film to shrink and tightly conform to the product's shape. This type of packaging is commonly used to secure and protect items such as food, books, software, and other consumer goods. The use of shrink wrap packaging has become increasingly popular in recent years due to its numerous benefits, which include improved product appearance, protection against dust, moisture, and tampering, and increased shelf life for perishable items. One of the main benefits of shrink wrap packaging is its ability to improve the appearance of a product. The clear plastic film provides a glossy, professional look that can attract the attention of customers and enhance the overall appeal of a product. The use of shrink wrap packaging also provides a layer of protect

  Proprietary food refers to food products that are protected by trademark, patent, or other forms of intellectual property. These food products are owned by a company and it has exclusive rights to produce and sell them. This means that no other company can produce or sell a similar product without permission from the owner. Proprietary foods are an important part of the food industry, as they are often associated with high quality, unique taste, and brand recognition. One of the key benefits of proprietary food is that it allows companies to differentiate their products from those of their competitors. This is important because consumers today have a wide variety of food options available to them, and companies need to find ways to stand out in the crowded market. By developing proprietary food products, companies can create a unique and memorable brand that customers will associate with their products. This can result in increased customer loyalty and repeat purchases. Propri

  The coming of Aseptic Packaging has empowered the reception of present day innovation supplanting conventional canning methods, for example, answer and hot filling canning and utilization of additives and refrigeration. A significant benefit is room temperature rack security and accomplished through filling a cleaned bundle with a clean item under a controlled sterile air. All things considered Aseptic Packagingis utilized for fluid items like milk and squeezes. The cycle basically includes cleansing of the fluid food remotely outside the bundle by super high temperature. The cycle quickly warms and cools the item prior to filling. The cycle likewise guarantees a base measure of warm weight on the item guaranteeing wellbeing. Three central point become an integral factor viz the material, the item and the filling/pressing climate. The material is pre-treated or sanitized so additionally the item pre-disinfected. Both go into pack shaping cum item filling and fruition of the fill