Bakery the Greater business

 

Baked goods are artisans which ignite the lava of saliva in our mouth. A classic example of baked goods is bread, others include muffins, cakes, croissants and pretzels etc. Before we talk about bakery industry, we must understand what exactly is baking technology.

Quite simply, baking is a method of cooking with using toaster, hot ashes or warm stones etc. the heat is slowly moved from the surface of batter to the middle, resulting in dry and firm outer surface of the bread called crust and softer more fluffier inner portion termed crumb. The Bakery industry business in India is prominent and broad spread.   Although lockdown had an impact on the bakery industry as in  other companies, states have improved article lockdown. 

The saying'Comeback is stronger than setback' has proven true for the bakery industry.  The significant challenge for the industry throughout the lockdown was the  development of homemade or house hold  baked goods and small companies. 

No matter how the industry thrived in challenging conditions and came out with flying colors after the lockdown. As stated by the EMR report, there has been a rise in the demand and sales of the baked products ever since the lockdown got over.  This upsurge is essentially due to increased demand for cakes, pastries and doughnuts etc, mostly by kids and millennial.  Products like cake, muffins and pastries tickle the taste buds of  youngsters, which makes such products  popular.

A market research conducted by Food Ingredients India, shows that despite certain issues and challenges, the prediction of this Indian Bakery Business is optimistic  using a projected market value likely to exceed USD 12 billion by 2024.  This increase on the market value owes to changing user habits and way of life.  People are more active than previously, female forces at the office are increasing.  These are some reason why people have started to prefer baked products like cakes and bread.  Another motive behind the rise in demand of these goods is their significance by common people.  Benefit and low price have made baked good extremely popular among the populace of varied age groups. Though homemade products gave  demanding competition during lockdown, bakery  industry has flourished in the era of pandemic due to its cutting edge improvised advertising technique.  For example a company called Puratos allowed the local bakeries to make a personalized web-shop so that customers can quickly order and can obtain the bakery products at home.  This action not just made Puratos survive as a company, but also build a strong connection between house hold  items along with the wider market niche.

As the outreach and need of baked product is growing, so are its health impacts.  With the changing times, customers are becoming more aware and enlightened about nutrition and health.  This has caused the bakery industry to push outside bounds and create goods which are tasty in addition to healthful.  But products being health successful does not finish the task.  The business should maintain a balance between taste and health.  One of those companies which manufacture these products is Britannia.  Some products like multigrain breads are ready from rye, maize, wheat and wheat etc..  These products are highly beneficial for the health.  However the flavor of the item was initially jeopardized.

This challenge was wisely handled by the industry by incorporating health beneficial bio-active compounds as well as flavor enhancing compounds.  The scientific name of the process is food fortification.  This helps not just in maintaining the balance of taste and health but also brings a lager segment of consumers, mainly young children, teens and millennial.The Data Bridge Market Research Report states that sales in the bakery aisle sector increased by 62.3percent over the week end March 15; there's also been an increase in earnings of  approximately 44.3percent for combined biscuits and crackers in the food industry.Aside from statistical information of Indian bakery industry, bakery has a rich history as well. 

According to Dr. R. Paul Singh( Professor of Food Engineering, University of California), bread has been a common staple in prehistoric times.  In 2600 B.C. Egyptians intentionally used the practice of leavening or fluffing in easy terms with the assistance of  fermentation technique.  In fermentation, the batter or dough is blended with a health friendly micro organism and allowed to rest for some time.  This results in soft, fluffy and much more creamy texture of the bread. Discussion about bakery is incomplete without speaking about its taste profile.  A yummy bite of crispy tortillas can make your mood lit!   Delicious, crunchy, crispy or soft bakery has it all.  From breads that are simple to magical muffins, every baked product has its own feature to burst your taste buds and disposition with joyful hormone.  Major credit needs to be given to the feel and taste.

 A number of toppings and creams on the cake and also flavors Incorporated within the bread can cause your mouth with the plethora of water. That is why sweet baked goods are usually related to celebration and happy occasions like Christmas.  All it takes is a creamy filled muffin to melt heart.  Whether its cake or pretzel bakery leaves no ingredient unturned.