Moms Turned Entrepreneurs launch Vecan Foods. | Fmtmagazine

Vecan Foods joins the cohort of "smart protein" entrepreneurs with their distinctive offers — delicious, sustainable plant-based goods — in a world where health and sustainability are top priorities and the plant-based industry is fast growing in India.

Flexitarians of today seek to include cleaner, healthier, and less expensive products without sacrificing convenience or, most importantly, fantastic and comforting taste.

People frequently refuse to give up their favourite flavours and indulgences because "healthy alternatives" make them feel like a sacrifice, which prevents them from experimenting with plant-based diets. Mahima Gupta and Guneet Kaur, the founders, are working on rewriting this history. Food News

A clean label, high protein and fibre content, and no compromises make it stand-alone. We understand what it's like to sneakily disguise vegetables in our children's meals or devise delectable methods to add health to our families' everyday diets as moms and women in charge of our own homes. Now that we've accomplished this, we want to share it with our community.

Vegan products stand out from the competition in a few ways. The founders discovered that paneer and soya are the most widely accessible vegetarian protein sources in India but that consumers don't seem to find these as fascinating.  

But no longer. Introducing items like "The Navabi Galouti," "The Sunday Sausage,"

Vegan's plant-based snacks include "The Veggie-Roni" and "The Honest Nugget," which are loaded with pea protein, tofu, fresh veggies, and pantry essentials like spices and sauces available in every kitchen.

According to Kaur, you can scan the label and comprehend the meaning of every word. Our products have been maintained open and transparent so that users are always aware of what they consume. Vegan was born as a passion project from within our kitchens over two years, on and off. 

We questioned why such items aren't offered in India, where the populace is obviously and primarily flexitarian and needs protein-rich substitutes for traditional meat. 

One of us was born and bred overseas, while the other had spent some time there, so Having spent years away from India, we were aware of the global developments in the plant-based industry and what India was lacking. We want to bring all of it home with Vegan right now.

Young people aged 25 to 44 who live in urban cities in India are increasingly eating like their international counterparts, according to Nicole Rocque, senior innovation specialist at the Good Food Institute India (GFI India), an expert non-profit, thought leader, and convening body within the innovative protein sector. 

They see plant-based meats, eggs, and dairy as a more ethical, secure, and sustainable substitute that lets them enjoy the familiar flavours and recipes they love without feeling guilty about supporting traditional animal agriculture. 

GFI India has assisted several businesses that have entered the plant-based market, so we're thrilled to have Vegan offer their innovative thinking and top-notch goods to the nonprofit sector.

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