LAY’S INTRODUCES ‘WAFER STYLE’, THE THINNEST CHIP FROM THE HOUSE OF LAY’S
Expanding its brand's reach in India, Lay's, India's favorite chip manufacturer, has launched an innovative flat cut chip as well as its thinnest selection of chips ever before - Lay's Wafer Style. Aimed at consumers seeking an innovative, sleek, and crunchy flavorful experience, Lay's Wafer Style is the thinnest chips from the house of Lay's and will be available in three delightful new flavors - Salt & Pepper, Tangy Treat & Sundried Chilli - providing a delicate crunch in every bite to consumers. Tailor-made to suit the changing tastes and palates, Lay's Wafer Style aims to offer a 'Paper Thin, Wafer Thin' experience to the audience with differentiated flavors. In expressing his joy over the introduction, Anshul Khanna the Senior Director and Head of Category Foods at PepsiCo India said "As market leaders and innovators, Lay's and Lay's continue to innovate with new category concepts that reflect the changing tastes of custom