FDC’s Flagship Brand Electral Value Added Ready-to-Drink ORS+Zinc Solution ’Electral-Z+ launched in UFlex’ Asepto Holographic Packaging

 Asepto by UFlex was one of the pioneers in Indian maker of an aseptic Liquid Packaging business, has been selected to be the partner for packaging for FDC brand "Electral Z+" (ORS+Zinc Solution)' ready-to-drink OTC product, which has the unique formulation developed in the hands of Halewood Laboratories Private Ltd. The brand new, value-added variation of Electral that is available in Asepto's Holographic packs is sold in pharmacies and health centers throughout India.

When they were selected to be the primary packaging partner Ashwani Kumar Sharmawho is President and CEO of Aseptic Liquid Packaging Business at UFlex Ltd said, "The objective was to develop an approach that would highlight the importance of fortification, while safeguarding the product within. The main goal was to highlight the product's principal component, Zinc, which is the most essential nutrient, to ensure it gets more attention from customers. What Asepto was able to come up with is a unique 3D holographic packaging which draws attention with its interactive packaging. In the end, this packaging not only been the perfect match, allowing transparent communication with consumers and highlighting its USP." This six layer packaging makes sure that any external elements like light, bacteria, or air are not able to penetrate.
It is possible to contaminate the liquid ORS packaged, making sure the contents remain clean. Therefore, the ORS solution will last for a long time without the use of preservatives. "Adding credence to our winning pack is the recent endorsement by SIES SOP Award 2021 for Asepto's exclusive packaging for FDC Limited's ORS+Zinc Solution Electral Z+ (Delicious Orange Flavour) in our value-rich holographic packs." Sharma said.

In discussing the product that is now available in this distinctive packaging made from Asepto, Nandan Chandavarkar, the Joint Managing Director at FDC Ltd. remarked, "Packaging is vital to the ORS category due to the straightforward reason that the substance is abrasive and is intended to increase the immune system. It is our extension to our leading product line Electral with Zinc. It is marketed by the name of Electral Z+ (ORS + Zinc Solutions) RTD is available in 200ml packs, and comes in an orange flavor. This co-packaged ORS+Zinc solution has a variety of essential components that require more care to make the most informed health choice. Because the RTD (ready-to-drink) products are available at shops, pharmacies as well as health facilities, this brand new packaging had to make a statement. The main goal was to draw attention to that Zinc Plus fortification hence was likely to not use an ordinary printed package. We are grateful that Asepto packaging experts have worked closely with us to design a unique packaging design for our most important brand. The packaging features a diverse blend of aesthetics and features, which reflects the ethos of our brand. In the store the new packaging is amazing! We are grateful for our partnership with UFlex-Asepto , and look forward to exciting the years ahead."

Commenting regarding the transformative packaging, Krutin Chaturvedi, Director Marketing at Halewood Laboratories Pvt Ltd. He said, "Halewood always come with novel and exciting products and to do that, we require an entirely different packaging. We are extremely pleased to introduce our formula in a package that meets our aim. Our ORS that contains Zinc in a ready-to-drink packaging is an original and first-of-its-kind India formulation, and therefore needs to be promoted to our customers in a significant way. The formula with its appealing and clean packaging has transformed the game in the ready-to drink ORS segment. This transformation in value will definitely simplify and make it easier for customers to pick the best product that is branded with authenticity."

UFlex's Sharma said, "UFlex works in harmony with both consumers and the environment to ensure food safety as well as accessible and attractive and is what drives the company to create safe and new packaging solutions that are accessible to the entire world. As the parent brand, Asepto is dedicated to ensure the safety of its customers as well as communities by efficiently and safely utilizing every resource and ensuring the businesses of its customers are safe, successful and sustainable for the next generations."

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